Recruiting physicians and long-term viability: perspectives of physicians and practice managers

As outcome measures become more informative, staffing by high quality physicians becomes more important to the competitive position of care providers. Success in physician recruiting is, therefore, a key to the long-term success and viability of care providers. Perceived problems in recruiting physicians led the Cincinnati Academy of Medicine to sponsor a study in the agreement between physician recruiters and physicians on the relative priority of factors affecting physicians' choices of practice location. The study found general agreementon mostof the 15 factors considered. Disagreementexisted, however, on the importance of salary and benefits and the importance of physicians' ability to make management decisions.