Individualist and collectivist values: hypotheses suggested by Alexis de Tocqueville

The work of Alexis de Tocqueville, the 19th-century social theorist who coined the term individualism, supplied a conceptual foundation for hypothesizing that individualism and collectivism, as value systems, should be directly correlated. In previous research (D. K.-S. Chan, 1994), individualist and collectivist values were negatively correlated in a sample of men, and in a combined sample of men and women (P. J. Watson, J. Sherbak, & R. J. Morris, 1998) these values were positively correlated. In the present study, a positive relationship was in fact observed in both men and women. Linkages with other measures of self and social functioning uncovered a few small associations of individualist values with maladjustment. Collectivist values predicted adjustment. These data confirm that individualist and collectivist values are compatible, just as Tocqueville had suggested, and that gender differences do not explain the conflicting results previously reported in this literature.