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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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Service vs. satisfaction. The key to a competitive edge.

Jonathan Gutman1, George Miaoulis

  • 1Marketing Department, University of New Hampshire, Durham, USA. jgutman@cisunix.unh.edu

MGMA Connexion
|September 12, 2002
PubMed
Summary

Distinguishing between patient service and patient satisfaction is crucial for medical practices. This understanding offers a competitive edge, aiding in patient retention and acquisition.

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