A comparison of four causal factors of embarrassment in public and private situations

In this study the authors investigated which of 4 causal factors of embarrassment is most characteristic in public and in private situations. University students (N = 288) were presented with 2 scenes representing public or private situations and were asked to rate 17 items related to the 4 factors causing embarrassment. The results indicated that in the public situation the causal factors were ordered as (a) disruption of social interaction, (b) apprehension of social evaluation, (c) inconsistency with self-image, and (d) loss of self-esteem, and in the private situation causal factors were ordered as (a) loss of self-esteem, (b) inconsistency with self-image, (c) apprehension of social evaluation, and (d) disruption of social interaction. From these results, new models for the mediating mechanism of embarrassment are proposed.