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Updated: Aug 6, 2026

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Alternative Method of Removing Otoliths from Sturgeon
Published on: June 27, 2016
The 'first' instead of the 'oldest'. St. John's Riverside, in Yonkers, N.Y., markets its history
Abstract:
St. John's Riverside Hospital, Yonkers, N.Y., built an integrated campaign upon its long history. Using billboards, print ads, bus shelters, radio and TV it touted its 130-plus years and its long history of firsts. Its integrated campaign proclaimed these "firsts." It specifically targeted its marketing to middle to upper-middle income residents of the surrounding area, particularly females between ages 25 and 54.
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