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Social marketing: dimensions of power and politics

S Jones

    European Journal of Marketing
    |January 1, 1982
    PubMed
    Abstract

    No abstract available in PubMed .

    Keywords:
    AttitudeBehaviorBlacksCommunicationCommunity RelationsDevelopment PlanningEconomic FactorsEducationEmployment StatusEthnic GroupsGroup ProcessesIecInfluentialsKnowledge SourcesMacroeconomic FactorsMarketingPopulation CharacteristicsPrivate SectorPsychological FactorsPublic Opinion--changesSocial BehaviorSocial DevelopmentSocial MarketingSocioeconomic FactorsSocioeconomic StatusTraining ProgramsUnemploymentValue Orientation--changes

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