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Health campaign channels: tradeoffs among reach, specificity, and impact

C Schooler, S H Chaffee, J A Flora

    Human Communication Research
    |September 26, 2002
    PubMed
    Abstract

    No abstract available in PubMed .

    Keywords:
    AmericasBiologyBroadcast MediaCaliforniaCardiovascular Effects--prevention and controlCommunicationCommunication ProgramsDemographic FactorsDeveloped CountriesEducationEvaluationEvaluation ReportHealth EducationMass MediaNewspapersNorth AmericaNorthern AmericaOrganization And AdministrationPamphletsPhysiologyPopulationPopulation CharacteristicsPrinted MediaProgram EffectivenessProgram EvaluationProgramsTelevisionUnited StatesUrban Population

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