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Sporting hero launches Australian "Men Too" campaign
IPPF Open File
|February 14, 1986
Abstract:
Top Australian rugby league captain Wally Lewis last month launched a "Men Too" campaign for the Family Planning Association (FPA) in Queensland, Australia. The campaign has been based very closely on Britain's, using a great deal of material from the United Kingdom FPA. Several radio spots have also been produced, and are currently being broadcast on all the commercial stations in community service spots. Future plans include a 30-second television commercial, and the use of the Brisbane Bullets, a popular basketball team, to promote the "male involvement" theme.
Keywords:
AustraliaBehaviorBroadcast MediaCommunicationDemographic FactorsDeveloped CountriesDeveloping CountriesFamily Planning--menFertilityIecMale RoleMass MediaOceaniaOrganization And AdministrationPopulationPopulation DynamicsProgram ActivitiesProgramsRadioReproductive Behavior--menSocial BehaviorTelevision