Differences among African Americans and Euro-Americans in reasons for sports participation

Findings from 829 respondents from the southern United States (323 African American, 506 Euro-American adults) in 64 nonschool leisure locations participating in 19 different sports showed that the African American and Euro-American groups differed significantly on the importance given to 2 of 6 reasons offered for their sports participation, "socializing with others" and "improving skills." Both reasons were rated as of greater importance by African-American respondents. These findings have implications for designing, marketing, and evaluating adult sports opportunities.