Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Diffusion of preventive innovations.

Everett M Rogers1

  • 1Department of Communication and Journalism, University of New Mexico, Albuquerque, NM 87131-1171, USA. erogers@unm.edu

Addictive Behaviors
|October 9, 2002
PubMed
Summary

This study uses diffusion theory to propose five strategies for accelerating the adoption of addiction prevention innovations. These strategies address the slow spread of preventive ideas, which often have delayed rewards.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

A framework for research utilization applied to seven case studies.

American journal of preventive medicine·2007
Same author

Diffusion of clean indoor air ordinances in the southwestern United States.

Health education & behavior : the official publication of the Society for Public Health Education·2007
Same author

Small-area variations in conviction rates for DWI: the significance of contextual variables in a Southwestern state.

Accident; analysis and prevention·2006
Same author

Exploring health promotion agenda-setting in New Mexico: reshaping health promotion leadership.

Promotion & education·2004
Same author

A prospective and retrospective look at the diffusion model.

Journal of health communication·2004
Same author

Effectiveness of customized Victim Impact Panels on first-time DWI offender inmates.

Accident; analysis and prevention·2003

Area of Science:

  • Public Health
  • Behavioral Science
  • Innovation Studies

Background:

  • Preventive innovations, crucial for averting future negative health conditions like addiction, often face slow adoption rates.
  • The delayed gratification associated with preventive behaviors hinders their rapid dissemination within communities.
  • Understanding the factors influencing the spread of new ideas is vital for effective public health interventions.

Purpose of the Study:

  • To apply the diffusion of innovations model to the field of addiction prevention.
  • To identify and propose actionable strategies for accelerating the uptake of preventive innovations.
  • To overcome the inherent challenges in diffusing innovations with delayed rewards.

Main Methods:

  • Utilizing the established Diffusion of Innovations theory as a theoretical framework.
  • Analyzing the characteristics of preventive innovations and their adoption patterns.
  • Deriving practical strategies based on diffusion principles.

Main Results:

  • Identified five distinct strategies to enhance the diffusion of addiction prevention innovations.
  • These strategies are designed to address the slow adoption curve typical of preventive measures.
  • The proposed strategies aim to shorten the time lag between innovation adoption and observable benefits.

Conclusions:

  • The diffusion of innovations model provides a robust framework for understanding and improving the spread of addiction prevention strategies.
  • Implementing the proposed strategies can significantly speed up the adoption and impact of crucial preventive measures.
  • Overcoming the challenge of delayed rewards is key to successful diffusion of preventive innovations.

Related Experiment Videos