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Related Experiment Videos

How to build a blockbuster.

Gary Lynn1, Richard Reilly

  • 1Stevens Institute of Technology, Hoboken, New Jersey, USA.

Harvard Business Review
|October 23, 2002
PubMed
Summary

Successful product development requires more than just creative ideas. Top executives must actively engage to remove obstacles and empower creative teams, leading to market hits.

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Area of Science:

  • Business Strategy
  • Innovation Management
  • Organizational Behavior

Background:

  • Product development success often relies on more than just creative input.
  • The role of leadership in fostering innovation is a critical area of study.

Purpose of the Study:

  • To highlight the essential role of top executive involvement in achieving successful product development.
  • To emphasize how executive support can overcome organizational hurdles for creative teams.

Main Methods:

  • Qualitative analysis of case studies involving successful product launches.
  • Interviews with key stakeholders, including creative personnel and top executives.
  • Examination of organizational structures and decision-making processes.

Main Results:

  • Active executive engagement is a significant predictor of product success.
  • Executives can effectively remove bureaucratic barriers, accelerating development timelines.
  • Empowered creative teams, with executive backing, are more likely to produce market-leading products.

Conclusions:

  • Top executive involvement is crucial for translating creative ideas into successful products.
  • Strategic leadership intervention can streamline innovation processes and enhance outcomes.
  • Fostering a supportive environment through executive action is key to product innovation.

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