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Related Experiment Videos

The automatic evaluation of novel stimuli.

Kimberly L Duckworth1, John A Bargh, Magda Garcia

  • 1Department of Psychology, New York University, New York 10003, USA.

Psychological Science
|November 15, 2002
PubMed
Summary

Evaluative responses to novel stimuli occur automatically and implicitly, influencing approach-avoidance behaviors. This research highlights the immediate impact of new stimuli on our automatic judgments and actions.

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Area of Science:

  • Psychology
  • Cognitive Science
  • Social Psychology

Background:

  • Evaluative responding is theorized to be immediate, unintentional, implicit, and stimulus-based.
  • These responses are linked to approach and avoidance motives.
  • Novel, nonrepresentational stimuli are hypothesized to elicit evaluative responses.

Purpose of the Study:

  • To test the hypothesis that novel, nonrepresentational stimuli elicit automatic evaluative responses.
  • To investigate the link between evaluative responding to novel stimuli and approach-avoidance behaviors.
  • To combine features of automatic-affect research paradigms for robust testing.

Main Methods:

  • Obtained explicit evaluative ratings of novel stimuli.
  • Used a sequential priming paradigm with normatively positive and negative novel stimuli as primes.

Related Experiment Videos

  • Measured muscular predispositions to approach or avoid stimuli.

    • Main Results:

    • Briefly presented novel prime stimuli were evaluated automatically.
    • Novel stimuli facilitated responses to subsequently presented target stimuli of the same valence.
    • Exposure to novel stimuli produced muscular approach or avoidance predispositions.

    Conclusions:

    • Automatic evaluative responding extends to novel, nonrepresentational stimuli.
    • Novel stimuli can automatically elicit approach-avoidance behaviors.
    • Implicit evaluations of novel stimuli are linked to motivational systems.