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Related Experiment Videos

The ID effect on youth access to cigarettes.

A H Levinson1, S Hendershott, T E Byers

  • 1AMC Cancer Research Center, Lakewood, Colorado 80214, USA. levinsona@amc.org

Tobacco Control
|November 15, 2002
PubMed
Summary

Presenting identification (ID) to clerks significantly increases illegal cigarette sales to minors. This finding highlights the need for improved clerk training on age verification to reduce youth access to tobacco products.

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Area of Science:

  • Public Health
  • Tobacco Control
  • Behavioral Science

Background:

  • Underage tobacco use remains a significant public health concern.
  • Effective strategies are needed to prevent illegal cigarette sales to minors.

Purpose of the Study:

  • To determine the impact of minors presenting identification (ID) on cigarette sales rates.
  • To assess how ID presentation influences the success of underage purchase attempts.

Main Methods:

  • A controlled experiment was conducted in retail stores across six Colorado counties.
  • Minors attempted to purchase cigarettes, either presenting valid photo ID or not, based on clerk requests.
  • Uninformed retail clerks served as subjects, with sales rates analyzed based on ID presentation.

Main Results:

  • When clerks requested ID, sales to minors were over six times more frequent if minors presented ID (12.2%) compared to when they did not (2.0%).
  • The relative risk of sale increased significantly (RR 6.2, p < 0.0001) with ID presentation.
  • This effect remained robust after adjusting for various demographic and circumstantial factors.

Conclusions:

  • Presenting photo identification during compliance checks paradoxically increases illegal cigarette sales to minors.
  • Effective clerk training on age calculation from photo ID is crucial for responsible sales practices.
  • Future research and compliance programs should account for typical minor ID presentation behaviors.

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