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An Affordable HIV-1 Drug Resistance Monitoring Method for Resource Limited Settings
Published on: March 30, 2014
Are HIV drug advertisements contributing to increases in risk behavior among men in San Francisco, 2001?
Jeffrey D Klausner1, Andrea Kim, Charlotte Kent
1San Francisco Department of Public Health, STD Prevention and Control Services, San Francisco, California, USA.
Abstract:
In winter 2001, we quantified exposure to HIV medication direct-to-consumer advertising and its relationship to attitudes and behaviors among sexually transmitted disease clinic attendees. We found that homosexual men frequently saw HIV medication advertisements. HIV-positive homosexual men with greater advertisement exposure believed HIV was a less serious disease. Men believed these advertisements influenced an individual's decision to have unprotected sex. HIV-positive homosexual men with greater advertisement exposure may be more likely to have unprotected anal intercourse.
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