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Related Experiment Videos

The efficacy of tailored interventions.

Polly Ryan1, Diane Ruth Lauver

  • 1University of Wisconsin-Madison, School of Nursing, Madison, WI. pollyryn@execpc.com

Journal of Nursing Scholarship : an Official Publication of Sigma Theta Tau International Honor Society of Nursing
|December 28, 2002
PubMed
Summary

Tailored Informational Interventions (TIs) were preferred by participants and showed small increases in effect sizes compared to Standard Informational Interventions (SIs). Efficacy varied by behavior type and inclusion of ipsative feedback.

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Area of Science:

  • Health behavior change
  • Intervention efficacy
  • Health communication

Background:

  • Standard Informational Interventions (SIs) provide general health information.
  • Tailored Informational Interventions (TIs) customize information based on individual characteristics.
  • Understanding the comparative effectiveness of TIs versus SIs is crucial for optimizing health promotion strategies.

Purpose of the Study:

  • To evaluate the efficacy of Tailored Informational Interventions (TIs) compared to Standard Informational Interventions (SIs).
  • To determine if TI efficacy varies based on behavior type, feedback use, delivery channel, intervention dose, or time.

Main Methods:

  • A literature integration approach (Cooper's method) was employed.
  • Eighty-five articles mentioning 'tailoring' were initially identified.

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  • Twenty articles met the inclusion criteria for the meta-analysis.

    • Main Results:

    • Participants preferred TIs, finding them more personal and memorable.
    • TIs demonstrated greater efficacy than SIs in 50% of studies, with small overall increases in effect size.
    • TI efficacy was influenced by behavior type and the inclusion of ipsative feedback (comparing current to past behavior).

    Conclusions:

    • Tailored interventions show promise but require refinement.
    • Future research should focus on identifying key tailoring characteristics, essential TI components, optimal delivery channels, moderating factors, and temporal effects.