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Comparative clinical trials and the changing marketplace for oral care: innovation, evidence and implications
Robert W Gerlach1, Aaron R Biesbrock
1Health Care Research Center, The Procter & Gamble Company, Mason, OH 45040-9462, USA. gerlach.rw@pg.com
Abstract:
The development of a trayless bleaching system (Crest Whitestrips) and a novel battery-powered toothbrush (Crest SpinBrush) has fueled growth in the bleaching and power toothbrush markets. Beyond offering convenient, low-cost options for patients, the effectiveness of each product is supported by a robust clinical program. New comparative research involving these products expands evidence on the clinical meaningfulness of the benefits of this whitening system and powered toothbrush for patient care.
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