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Updated: Sep 27, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
07:35

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

A clinical interpretation of attitudes and behaviors associated with celebrity worship

John Maltby1, James Houran, Lynn E McCutcheon

  • 1School of Psychology, University of Leicester, Leicester, United Kingdom.

The Journal of Nervous and Mental Disease
|January 25, 2003
PubMed

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