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Users divided? Exploring the gender gap in Internet use.

Lindsay H Shaw1, Larry M Gant

  • 1Department of Psychology, University of California, Berkeley, Berkeley, California, USA. lhshaw@uclink.berkeley.edu

Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society
|January 31, 2003
PubMed
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This study challenges gender stereotypes in internet use. Despite assumptions, both males and females showed no differences in psychological changes when engaging in the same online communication activity.

Area of Science:

  • Psychology
  • Human-Computer Interaction
  • Sociology

Background:

  • Societal beliefs often attribute different computer and internet usage patterns to males and females.
  • Previous research suggests males favor information gathering/entertainment, while females prefer interpersonal communication online.
  • These gendered assumptions may influence perceptions of technology adoption and use.

Purpose of the Study:

  • To investigate if gender influences psychological changes during synchronous online communication.
  • To test whether common gender stereotypes regarding internet use hold true when both genders perform the same online task.
  • To examine the effects of shared online activities on loneliness, depression, self-esteem, and social support.

Main Methods:

  • Participants engaged in synchronous, dyadic chat sessions.

Related Experiment Videos

  • Repeated measures of psychological variables (loneliness, depression, self-esteem, perceived social support) were tracked.
  • Data analysis focused on comparing changes between male and female participants within the same activity.

    • Main Results:

    • Contrary to prevailing stereotypes, no significant gender differences were observed in the psychological outcomes.
    • Both males and females experienced similar changes in loneliness, depression, self-esteem, and perceived social support.
    • The study found no evidence that males and females react differently to engaging in the same online communication task.

    Conclusions:

    • The findings suggest that gender may not be a significant factor in how individuals psychologically experience synchronous online communication.
    • This research challenges the notion of inherent gender-based differences in internet application preferences and psychological responses.
    • Future research should explore other online activities and diverse populations to further understand gender and technology interaction.