Publication ethics in gastroenterology and endoscopy

Research and the publication of research findings must be performed within an ethical framework of the highest standards. Although the majority of these principles would be regarded by most as being 'common sense', it is apparent that both research and publication misconduct occurs too frequently not to provide clear guidance as to what is expected by all involved in the research and publication arena. This review covers a variety of topics including study design and ethical approval, data analysis, authorship, conflict of interest, the peer review process, redundant publication, plagiarism, duties of editors, media relations, advertising and how to deal with misconduct.