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Zebras in Russia! Where next?
1Faculty of Commerce, University of British Columbia, 2053 Main Mall, Vancouver, BC V6T 1Z2, Canada. pollay@commerce.ubc.ca
Tobacco Control
|March 4, 2003
Abstract:
The zebra may seem an odd choice as a brand image for a new cigarette in Russia, but subtle tobacco marketing forces are, as always, at work.