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Related Experiment Videos

Conformity and modeling in an aversive task.

E Belvedere, R A Pasewark

    Journal of Clinical Psychology
    |April 1, 1976
    PubMed
    Summary
    This summary is machine-generated.

    Observational learning, or modeling, increased self-administered electric shock in participants. Individual conformity levels did not influence this effect, suggesting modeling impacts behavior regardless of personality traits.

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    Area of Science:

    • Psychology
    • Social Psychology
    • Behavioral Science

    Background:

    • Observational learning, a key aspect of social learning theory, suggests individuals can learn behaviors by watching others.
    • Previous research indicates that modeling can influence a wide range of behaviors, from simple motor skills to complex social interactions.
    • Understanding the factors that moderate the impact of modeling is crucial for its application in various settings.

    Purpose of the Study:

    • To investigate the effect of observational learning (modeling) on the performance of an aversive task.
    • To examine whether individual differences in conformity moderate the impact of modeling on aversive task performance.

    Main Methods:

    • Participants were categorized into high- and low-conformity groups using the California Personality Inventory.

    Related Experiment Videos

  • One set of groups observed a video-taped model performing an aversive task (self-administering electric shock).
  • A control group performed the task without observing a model.

    • Main Results:

    • Exposure to the video-taped model significantly increased the level of self-administered shock in participants compared to controls.
    • No significant main effect of conformity was found.
    • No significant interaction between the modeling variable and conformity was observed.

    Conclusions:

    • Observational learning effectively increases engagement in aversive tasks, even when the modeled behavior involves self-harm.
    • Individual differences in conformity, as measured by the California Personality Inventory, do not appear to influence the effectiveness of modeling for this specific aversive task.
    • These findings highlight the potent influence of modeling on behavior, irrespective of certain personality characteristics.