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Related Experiment Videos

Finding your innovation sweet spot.

Jacob Goldenberg1, Roni Horowitz, Amnon Levav

  • 1Hebrew University of Jerusalem.

Harvard Business Review
|March 14, 2003
PubMed
Summary

Discover five innovation patterns to create ingenious and viable new products. These methods manipulate product components and environments, moving beyond uninspired or impractical ideas to achieve market success.

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Area of Science:

  • Product Development
  • Innovation Management
  • Engineering Design

Background:

  • Many new product ideas lack originality or feasibility.
  • Developers struggle to find the balance between novelty and practicality.

Purpose of the Study:

  • To introduce five innovation patterns for creating successful products.
  • To guide developers in achieving the innovation sweet spot.

Main Methods:

  • Subtraction: Removing desirable or indispensable product components.
  • Multiplication: Copying and altering existing components.
  • Division: Deconstructing products into modular parts.
  • Task Unification: Assigning new tasks to existing elements.
  • Attribute Dependency: Modifying relationships between product and environment.

Main Results:

  • Subtraction example: Legless high chair.
  • Multiplication example: Double-bladed razor.
  • Division example: Modular home stereo systems.
  • Task Unification example: Windshield defrosting antenna.
  • Attribute Dependency example: Photochromic lenses.

Conclusions:

  • These five patterns offer a systematic approach to product innovation.
  • Applying these patterns can lead to ingenious, viable, and marketable products.

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