Conducting web-based survey research: a lesson in internet designs

Area of Science:

• Health Survey Research
• Web-based Data Collection
• Human-Computer Interaction

Background:

• Internet-based surveys offer a practical alternative to traditional methods.
• Designing effective online survey platforms requires careful consideration of user experience and technical infrastructure.
• Tacit knowledge gained from complex web design is crucial for successful online data collection.

Purpose of the Study:

• To explore the tacit knowledge gained from designing a complex website for administering an internet-based survey.
• To assess the feasibility and desirability of using online instrumentation in survey research.

Main Methods:

• Utilized formative research methods to study the feasibility of online surveys.
• Employed versions of the Keirsey Temperament Sorter II and the National College Health Risk Behavior Survey.
• Focused on web-site design software and pilot testing.

Main Results:

• Web-site design software and pilot testing were essential for successful implementation.
• Involving the target audience as consumers in website development and evaluation streamlined data collection and analysis.
• The process yielded valuable tacit knowledge regarding online survey administration.

Conclusions:

• Online survey instrumentation is both practical and desirable for modern research.
• While further refinements are needed, this study demonstrates the potential for improved online survey designs.
• Tacit knowledge from this complex web design effort can inform future internet-based survey research.