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Updated: Aug 13, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

The expectancy-value muddle in the theory of planned behaviour - and some proposed solutions

David P French1, Matthew Hankins

  • 1Department of Public Health and Primary Care, University of Cambridge, UK. dpf20@medschl.cam.ac.uk

British Journal of Health Psychology
|March 20, 2003
PubMed

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