Another evaluation of touch and helping behavior
Related Experiment Video
Updated: Jul 31, 2026

Assessment of Social Interaction Behaviors
Published on: February 25, 2011
Nicolas Guéguen1, Jacques Fischer-Lokou
1Université de Bretagne-Sud, IUT de Vannes, France.
Abstract:
Although positive effect of touch on compliance has been widely reported, new evaluation was made with an unusual request. 80 male bus drivers were solicited by a male or a female confederate to take the bus despite having too little money for the fare. Bus drivers were briefly touched by the confederate during solicitation. Analysis showed that bus drivers who were touched accepted the request more favorably but only when made by a female.
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