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Published on: January 7, 2019
Alcohol consumption, beverage prices and measurement error.
Douglas J Young1, Agnieszka Bielinska-Kwapisz
1Department of Agricultural Economics and Economics, Montana State University, Bozeman, Montana 59717-0292, USA. djyoung@montana.edu
Measurement error in alcohol price data biases consumption studies. Using state and federal taxes as instrumental variables corrects this, revealing significant price elasticity of demand.
Area of Science:
- Economics
- Public Health
- Econometrics
Background:
- Alcohol price data from the American Chamber of Commerce Researchers Association (ACCRA) are commonly used in research.
- These data are suspected to contain significant measurement error, potentially biasing study results.
- This error can lead to underestimating the impact of alcohol prices on consumption and related behaviors.
Purpose of the Study:
- To formally test for measurement error in ACCRA alcohol price data.
- To quantify the bias introduced by this measurement error in statistical analyses.
- To develop and present a superior estimation method to address these data issues.
Main Methods:
- Utilized per capita alcohol consumption data for U.S. states from 1982-1997.
- Employed state and federal alcohol taxes as instrumental variables for prices.
- Applied instrumental variable regression techniques to estimate price elasticity.
Main Results:
- Formal statistical tests confirmed the presence of substantial measurement error in the ACCRA price data.
- Instrumental variable estimates for the price elasticity of demand ranged from -0.53 to -1.24.
- These elasticity estimates were significantly larger in absolute value compared to ordinary least squares estimates, which were often non-significant or positive.
Conclusions:
- The ACCRA alcohol price data are significantly affected by measurement error.
- Utilizing state and federal taxes as instrumental variables effectively mitigates the bias caused by measurement error.
- This improved methodology provides more accurate estimates of the relationship between alcohol prices and consumption.
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