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Moderating role of attitudinal ambivalence within the theory of planned behaviour

Mark Conner1, Rachel Povey, Paul Sparks

  • 1School of Psychology, University of Leeds, UK.

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Attribution Theory

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Social Cognitive Perspective on Personality

Social cognitive perspectives on personality emphasize the importance of conscious awareness, beliefs, expectations, and goals in shaping behavior. These perspectives incorporate behaviorist principles, such as learning through reinforcement and conditioning, but extend beyond them by highlighting human reasoning and planning. Unlike traditional behaviorist views, social cognitive theory focuses on how individuals reflect on their past experiences and plan for future outcomes by considering...
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