Disrupting the sexual double standard: young women's talk about heterosexuality

Despite significant changes in the social landscape over the past two decades, much ethnographic research suggests that young women's negotiations of (hetero)sexuality remain dominated by the sexual double standard. Within the sexual double standard, an active, desiring sexuality is positively regarded in men, but denigrated and regulated by negative labelling in women. This article analyses young women's talk on the subject of negotiating (hetero)sexual relationships, drawn from focus-group interviews with six groups of young women aged 16-18 years. A feminist, post-structuralist form of discourse analysis is used to analyse the material, the aim being to examine young women's talk about (hetero)sexuality from the standpoints of agency and resistance. Analyses identified various ways in which the sexual double standard was disrupted, including challenging the language of the sexual double standard, articulating sexual desire, and positioning of self and (hetero)sex within alternative discourses. The findings also suggest, however, that voices of resistance to the sexual double standard may be muted and individual rather than collective, and that, accordingly, every effort should be made by those working with young women to recognize and support attempts to disrupt the sexual double standard.