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Related Experiment Videos

Print material content and design: is it relevant to effectiveness?

C L Paul1, S Redman, R W Sanson-Fisher

  • 1The Cancer Council NSW Cancer Education Research Program, Wallsend, NSW 2287, Australia. Chris.Paul@newcastle.edu.au

Health Education Research
|May 6, 2003
PubMed
Summary

Cancer education pamphlets with specific content and design features did not improve women's participation in a Pap Test Reminder Service. Evidence suggests these characteristics do not enhance real-world effectiveness.

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Area of Science:

  • Public Health
  • Health Communication
  • Cancer Prevention

Background:

  • Printed materials are common in cancer education, with established guidelines for content and design.
  • Limited evidence exists on the real-world effectiveness of these recommended characteristics.

Purpose of the Study:

  • To evaluate the impact of specific content and design characteristics in print materials on cancer screening participation.
  • To determine if adherence to guidelines for print materials improves outcomes.

Main Methods:

  • Six pamphlets were developed with varying content and design features.
  • Pamphlets were mailed to 7668 women aged 50-69 to encourage Pap Test Reminder Service (PTRS) registration.
  • Outcomes including registration, readership, knowledge, and attitudes were assessed via telephone interviews.

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Main Results:

  • No significant differences were found in PTRS registrations between groups receiving pamphlets with varying characteristics.
  • Receipt, readership, acceptability, knowledge, and attitudes did not differ significantly across pamphlet types.

Conclusions:

  • The inclusion of recommended content and design characteristics in print materials does not enhance their effectiveness in promoting cancer screening participation.
  • Current guidelines for print material development may not translate to improved real-world outcomes.