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[Archeology of the radio pharmaceutical advertisement]
1UF CCI, Université Paris.
Revue D'Histoire De La Pharmacie
|May 7, 2003
Abstract:
After Second World War, a debate sets in France the partisans and the detractors of the radio advertisement, in particular pharmaceutical advertisement. In this article, the author revises campaigns led, during the thirties, by Robert Desnos for Armand Salacrou.