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Related Experiment Videos

Making markets work for clean water.

G Carpenter1

  • 1The Proctor & Gamble Company, 1 Procter & Gamble Plaza, Box 3, SY-2, Cincinnati, OH 45202, USA. carpenter.gd@pg.com

Water Science and Technology : a Journal of the International Association on Water Pollution Research
|May 7, 2003
PubMed
Summary
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Multinational corporations can help achieve the UN safe water goal by designing household clean water products for low-income consumers. This approach links business success with improved consumer lives and economic status in developing nations.

Area of Science:

  • Environmental science
  • Public health
  • Business strategy

Background:

  • The UN Millennium Development Goals highlight a critical need for universal access to safe drinking water.
  • Existing solutions often fail to reach low-income populations effectively.
  • The domestic consumer market presents an untapped opportunity for water purification interventions.

Purpose of the Study:

  • To explore the role of multinational corporations in addressing the safe water gap.
  • To identify strategies for product development targeting low-income households.
  • To examine the link between business innovation and socioeconomic development in developing countries.

Main Methods:

  • Analysis of market-based approaches for water purification.
  • Case study review of corporate social responsibility initiatives in water access.

Related Experiment Videos

  • Economic modeling of product affordability and distribution in low-income settings.

    • Main Results:

    • Designing affordable, effective household water products is crucial for meeting safe water targets.
    • Multinational corporations can drive significant impact by focusing on the needs of low-income consumers.
    • Successful interventions improve both health outcomes and economic conditions.

    Conclusions:

    • The domestic consumer market is a viable and essential channel for achieving global safe water goals.
    • Corporate innovation in product design is key to sustainable clean water access.
    • Investing in low-income consumers offers a pathway to improved global public health and economic prosperity.