A call for action to support best practices in evaluation of comprehensive tobacco control evaluation strategies

The National Tobacco Control Best Practices Working Group convened a two-day workshop to support best practices in evaluation of comprehensive tobacco control strategies. A Better Practices Model, aimed at developing a self-correcting system for best practices, guided the workshop content and process. Organizers intended to identify a common surveillance and monitoring framework for tobacco control strategies in Canada by first building strong working relationships between 44 decision-makers, practitioners and researchers from 12 Canadian jurisdictions. Participants identified needs and recommendations related to increased understanding and use of uniform evaluation strategies, building capacity, and recognition of the complexity of the task of evaluating comprehensive tobacco control strategies. The workshop highlighted the need for increased communication to facilitate understanding across the different sectors of participants. It also identified the potential benefits of harmonization in evaluation of tobacco control strategies across jurisdictions. Priority actions include forming a national team to agree on a model for evaluation, conducting an environmental scan for indicators, planning evaluation / monitoring and research agendas and determining roles for various stakeholders.