The effects of study-task relevance on perceptual repetition priming

Repetition priming is easily elicited in many traditional paradigms, and the possibility that perceptual priming may be other than an automatic consequence of perception has received little consideration. This issue is explored in two experiments. In Experiment 1, participants named the target from a four-item category search study task more quickly than the nontarget study items at a later naming test. Experiment 2 extended this finding to conditions in which stimuli were individually presented at study. In three different study tasks, stimuli relevant to study-task completion elicited priming on a later test, but stimuli presented outside the context of a task did not. In both experiments, recognition was above chance for nonrelevant stimuli, suggesting that participants explicitly remembered stimuli that did not elicit priming. Results suggest that priming is sensitive to study-task demands and may reflect a more adaptive and flexible mechanism for modification of perceptual processing than previously appreciated.