Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Promoting breast screening in Glasgow.

L Cohen1, H Dobson, F McGuire

  • 1Greater Glasgow Health Board, Health Promotion Department, Dalian House, 350 St. Vincent Street, Glasgow.

Health Bulletin
|June 20, 2003
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Review: Perspective on high-performing dairy cows and herds.

Animal : an international journal of animal bioscience·2021
Same author

Short communication: Chronology of different sexual behaviors and motion activity during estrus in dairy cows.

Journal of dairy science·2018
Same author

Association of production diseases with motor activity-sensing devices and milk progesterone concentrations in dairy cows.

Theriogenology·2018
Same author

Invited review: Learning from the future-A vision for dairy farms and cows in 2067.

Journal of dairy science·2018
Same author

Fancy a cup of scald? - The role of hot beverage burns in paediatric burns admissions in Ireland.

Irish medical journal·2017
Same author

KNDy neurone activation prior to the LH surge of the ewe is disrupted by LPS.

Reproduction (Cambridge, England)·2017

Advertising effectively promotes breast cancer screening programs. A campaign significantly increased screening uptake by raising awareness and highlighting benefits, with women finding the messaging reassuring and credible.

Area of Science:

  • Public Health
  • Health Communication
  • Health Services Research

Background:

  • The Breast Screening Programme aims to detect breast cancer early.
  • The role of advertising in promoting public health services requires investigation.

Purpose of the Study:

  • To determine the effectiveness and role of advertising in promoting the Breast Screening Programme.
  • To assess women's perceptions of breast screening advertising.

Main Methods:

  • Quantitative and qualitative data collected via 460 questionnaires from women attending appointments.
  • An eight-week advertising campaign was implemented in specific Glasgow areas using various media.

Main Results:

  • 42% of women were aware of the advertising campaign.

Related Experiment Videos

  • 97% liked the campaign images, and 88% supported increased advertising for breast screening.
  • Screening uptake increased significantly in advertised areas (e.g., Govan 58% to 71%).

    • Conclusions:

    • Women found advertising messages reassuring, supportive, and credible, supporting its role in promotion.
    • Advertising can raise awareness, emphasize screening benefits, and improve public perception.
    • An integrated approach is necessary for optimal service promotion, as advertising is not a standalone solution.