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Measuring alcohol expectancies with the implicit association test.

Archana Jajodia1, Mitchell Earleywine

  • 1Department of Psychology, University of Southern California, Los Angeles 90089, USA. jajodia@usc.edu

Psychology of Addictive Behaviors : Journal of the Society of Psychologists in Addictive Behaviors
|June 20, 2003
PubMed
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This study introduces the Implicit Association Test (IAT) to measure implicit alcohol expectancies, finding it predicts alcohol use in college students. Implicit measures complement traditional questionnaires for a fuller understanding of drinking behavior.

Area of Science:

  • Psychology
  • Neuroscience
  • Behavioral Science

Background:

  • Traditional methods for measuring alcohol expectancies rely on self-report questionnaires, assessing explicit beliefs.
  • These explicit measures may not capture implicit cognitive processes influencing alcohol consumption.
  • Implicit processes, like those measured by the Implicit Association Test (IAT), could offer additional predictive value.

Purpose of the Study:

  • To investigate the utility of the Implicit Association Test (IAT) for measuring implicit alcohol expectancies.
  • To determine if implicit alcohol expectancies predict alcohol use in a student population.
  • To assess whether implicit expectancy measures enhance the predictive power of existing explicit measures.

Main Methods:

  • Utilized the Implicit Association Test (IAT), a reaction-time task, to measure the strength of associations between alcohol concepts and positive/negative outcomes.

Related Experiment Videos

  • Administered the IAT to 103 undergraduates.
  • Correlated implicit expectancy measures with self-reported alcohol use.

    • Main Results:

    • The IAT successfully provided a measure of implicit alcohol expectancies.
    • Implicit alcohol expectancies significantly predicted alcohol use among the undergraduates.
    • The implicit measure demonstrated added predictive power beyond traditional questionnaire-based measures.

    Conclusions:

    • The Implicit Association Test (IAT) is a viable tool for assessing implicit alcohol expectancies.
    • Implicit expectancies play a significant role in predicting alcohol consumption.
    • Combining implicit and explicit measures offers a more comprehensive approach to understanding and predicting drinking behavior.