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An oceanside field experiment on background music effects on the restaurant tab
1Department of Marketing, College of Business and Economics, California State University, Northridge, 91330-8377, USA. bruce.lammers@csun.edu
Perceptual and Motor Skills
|July 2, 2003
Abstract:
Amount of purchase in a restaurant was larger when background music was soft than when loud, confirming prior research. Type of music (soft rock or classical) did not matter.