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[Difference between numerical and verbal evaluation in the reflection of the attributes].

Kuninori Nakamura1

  • 1Department of Psychology, School of Literature, Waseda University, Toyama, Shinjuku-ku, Tokyo 162-8644.

Shinrigaku Kenkyu : the Japanese Journal of Psychology
|July 5, 2003
PubMed
Summary

Verbal evaluations capture more atypical attributes than numerical evaluations. Instructions can systematically alter the differences between numerical and verbal evaluations when assessing countermeasures.

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Area of Science:

  • Cognitive Psychology
  • Decision Making

Context:

  • Evaluating complex programs involves both quantitative and qualitative assessments.
  • Previous research indicates differences in how typical and atypical attributes are reflected in numerical versus verbal evaluations.

Purpose:

  • To investigate the differential reflection of typical and atypical attributes in numerical and verbal evaluations.
  • To examine how instructions influence the divergence between numerical and verbal evaluations.

Summary:

  • Two experiments evaluated plague countermeasure programs.
  • Experiment 1 manipulated atypical attributes, revealing verbal evaluations captured more atypicality than numerical ones.
  • Experiment 2 used instructions to alter evaluation focus, systematically changing the numerical-verbal evaluation differences.

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Impact:

  • Findings highlight the distinct roles of numerical and verbal evaluations in decision-making.
  • Understanding these differences can inform the design of more effective program evaluations and communication strategies.