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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Published on: July 24, 2017

Social image of students who shop and don't shop online

H Bruce Lammers1, Mary T Curren, Deborah Cours

  • 1College of Business and Economics, Department of Marketing, California State University, Northridge, 91330-8377, USA. bruce.lammers@csun.edu

Psychological Reports
|July 5, 2003
PubMed

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