Semantic interference from visual object recognition on visual imagery

A new technique for examining the interaction between visual object recognition and visual imagery is reported. The "image-picture interference" paradigm requires participants to generate and make a response to a mental image of a previously memorized object, while ignoring a simultaneously presented picture distractor. Responses in 2 imagery tasks (making left-right higher spatial judgments and making taller-wider judgments) were longer when the simultaneous picture distractor was categorically related to the target distractor relative to unrelated and neutral target-distractor combinations. In contrast, performance was not influenced in this way when the distractor was a related word, when a semantic categorization decision was made to the target, or when distractor and target were visually but not categorically related to one another. The authors discuss these findings in terms of the semantic representations shared by visual object recognition and visual imagery that mediate performance.