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[Communication prostheses and behavioral alignment in hospital leaflets].

Paulo Roberto Vasconcellos-Silva1, Francisco Javier Uribe Rivera, Brani Rozemberg

  • 1Escola Nacional de Saúde Pública, Fundação Oswaldo Cruz, Rio de Janeiro, RJ, Brasil. paulor@inca.gov.br

Revista De Saude Publica
|August 26, 2003
PubMed
Summary

Hospital leaflets often prioritize professional agendas over patient understanding, using persuasive language and design. More research is needed on how patients actually receive and interpret this health information.

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Area of Science:

  • Health Communication
  • Medical Information Dissemination
  • Patient Education Materials

Context:

  • Analysis of 75 publications on printed materials for the public in hospitals.
  • Focus on the rationale behind the production, use, and evaluation of these resources.
  • Identified a pattern of information designed for unidirectional persuasion aligned with biomedical goals.

Purpose:

  • To critically examine the underlying principles guiding the creation of hospital-based patient information leaflets.
  • To evaluate the effectiveness and intended impact of these printed materials.
  • To discuss the conceptualization of information as a tool for behavior modification.

Summary:

  • Hospital leaflets are often designed as "communication prostheses" to align patient behavior with institutional priorities.

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  • The "ideal" leaflet is characterized by technical accuracy, readability, graphic design, and professional-defined content.
  • The review highlights a lack of research on message reception and advocates for communicative action to deconstruct hospital communication systems.

    • Impact:

    • Challenges the current model of "ideal printed information" in healthcare settings.
    • Suggests a need for a shift from unidirectional persuasion to more interactive and patient-centered communication strategies.
    • Emphasizes the importance of understanding patient reception of health information for improved health outcomes.