[The sad picture of health: analysis of a billboard]
1Depto de Práticas de Saúde Pública, Faculdade de Saúde Pública, Universidade de São Paulo, São Paulo, SP, 01246-904, Brasil.
Abstract:
This article analyzes a billboard entitled "The Sad Picture of Health", displayed in the city of S o Paulo in May 1993. Based on various internal features and considering the surrounding social context, the billboard allows for two radically different interpretations. In the case of a such a "signed" billboard, such ambiguity implies a bad choice of the message intended to be conveyed by the sponsors. The author thus suggests that sponsors of such public announcements be aware of the ambiguity of their messages and forms of discourse.
Related Concept Videos
Models of Health Promotion and Illness Prevention II
The agent-host-environment model states that disease results from...
Concepts of Health and Illness
Health Information Technology and Healthcare Information System
Health Information Technology, commonly called HIT, integrates advanced information systems and technology in healthcare settings. Its primary functions include:
Dimensions of Health and Illness
Models of Health Promotion and Illness Prevention I
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
Guidelines For Measuring Vital Signs
Before taking a patient's vital signs, a nurse would consider and assess the patient's comfort level and ensure appropriate equipment is available.

