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Related Experiment Videos

Marketing a laser program.

J I Pfister

    Seminars in Perioperative Nursing
    |April 1, 1992
    PubMed
    Summary
    This summary is machine-generated.

    Effective marketing programs increase awareness and demand for laser services, boosting profits. Key strategies include market research, niche identification, planning, advertising, and public relations.

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    Area of Science:

    • Marketing Strategy
    • Business Development

    Background:

    • Profitability in service industries relies on customer acquisition and retention.
    • Understanding market dynamics is crucial for service-based businesses.

    Purpose of the Study:

    • To outline the objective of a marketing program for laser services.
    • To identify key components of an effective marketing program.

    Main Methods:

    • Review of marketing program components.
    • Identification of 15 essential marketing tools.

    Main Results:

    • Marketing programs aim to enhance knowledge and desirability of laser services.
    • Key tools include market research, niche identification, planning, advertising, and public relations.

    Conclusions:

    • A comprehensive marketing program is essential for improving laser service profitability.
    • Strategic implementation of marketing tools drives business growth.