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Related Experiment Videos

[The telephone interview: the methodological strategy for collecting population data].

S H Cassiani, M L Zanetti, N T Pelá

    Revista Paulista De Enfermagem
    |January 1, 1992
    PubMed
    Summary
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    Telephone interviews offer an efficient method for collecting public opinion data. This study in Brazil found them effective for gathering information quickly, despite challenges in maintaining participant engagement.

    Area of Science:

    • Social Sciences
    • Communication Studies
    • Research Methodology

    Context:

    • Telephone interviews are an underutilized data collection method in Brazil.
    • This study addresses the novelty of telephone surveys within the Brazilian research landscape.

    Purpose:

    • To identify demographic characteristics of individuals responding to telephone surveys.
    • To gather interviewer feedback on the operational aspects of telephone interviews.
    • To evaluate the efficacy of telephone interviews as a data collection procedure.

    Summary:

    • The study found that most telephone interview participants were females aged 30-40, often housewives.
    • Interviewers perceived the method as interesting but noted difficulties in sustaining participant conversation.

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  • Telephone interviews were deemed an efficient and rapid technique for collecting opinion-based data.

    • Impact:

    • Highlights the potential of telephone interviews for rapid data acquisition in Brazil.
    • Provides insights into optimizing telephone survey methodologies.
    • Suggests telephone interviews as a viable tool for public opinion research.