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Producing videotapes as professional marketing tools
1Audiology and Speech Sciences, Indiana University-Purdue University, Ft. Wayne.
ASHA
|May 1, 1992
Summary
Professional quality videotapes offer an effective audience reach strategy. Developing these marketing tools requires significant planning, time, and financial investment, but yields substantial rewards.
Area of Science:
- Communication Studies
- Marketing Strategy
Background:
- Audience engagement is crucial for information dissemination.
- Traditional media require strategic planning for maximum impact.
Purpose of the Study:
- To highlight the value of professional quality videotapes in audience outreach.
- To outline the necessary components for successful videotape development.
Main Methods:
- Analysis of effective audience engagement techniques.
- Case study approach to videotape production planning.
Main Results:
- Professional videotapes are a proven method for reaching target audiences.
- Successful development necessitates meticulous planning, resource allocation, and dedicated effort.
Conclusions:
- Investing in high-quality videotapes is a worthwhile endeavor for effective communication.
- Adopting a professional, expert, and persistent approach, coupled with adaptability, is key to success in this role.