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Related Experiment Videos

Producing videotapes as professional marketing tools.

L J Hess1, N Harlan, E Dyer

  • 1Audiology and Speech Sciences, Indiana University-Purdue University, Ft. Wayne.

ASHA
|May 1, 1992
PubMed
Summary

Professional quality videotapes offer an effective audience reach strategy. Developing these marketing tools requires significant planning, time, and financial investment, but yields substantial rewards.

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Area of Science:

  • Communication Studies
  • Marketing Strategy

Background:

  • Audience engagement is crucial for information dissemination.
  • Traditional media require strategic planning for maximum impact.

Purpose of the Study:

  • To highlight the value of professional quality videotapes in audience outreach.
  • To outline the necessary components for successful videotape development.

Main Methods:

  • Analysis of effective audience engagement techniques.
  • Case study approach to videotape production planning.

Main Results:

  • Professional videotapes are a proven method for reaching target audiences.
  • Successful development necessitates meticulous planning, resource allocation, and dedicated effort.

Conclusions:

  • Investing in high-quality videotapes is a worthwhile endeavor for effective communication.
  • Adopting a professional, expert, and persistent approach, coupled with adaptability, is key to success in this role.

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