Priming outside of awareness and subsequent stimulus identification

The influence of priming outside of awareness on performance of a color-recognition task was investigated. Using a tachistoscope, a color word that matched ("congruent prime") or did not match ("incongruent prime") the target color or a blank prime was followed by a pattern mask and the target color. Identification performance was superior on the blank prime trials to the congruent prime trials, with performance on the incongruent prime trials being the lowest. A subsequent study included a meaningless (XXX) prime condition, and it was found that meaningless primes interfered with target-color identification more than the congruent and blank prime conditions, but less than the incongruent prime condition, suggesting that primes, in addition to producing semantic activation, impose demands on information-processing capacity of the perceptual system.