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Program evaluation within a health promotion framework.

J C Thompson1

  • 1Alberta Alcohol and Drug Abuse Commission.

Canadian Journal of Public Health = Revue Canadienne De Sante Publique
|March 1, 1992
PubMed
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Program evaluation is crucial for assessing health promotion initiatives. Evaluators act as political participants, advocating for effective health promotion strategies by considering diverse stakeholder interests and employing multiple research methods.

Area of Science:

  • Public Health
  • Health Promotion
  • Program Evaluation

Background:

  • Program evaluation is essential for assessing health promotion actions.
  • Health promotion involves complex strategies across individual, social, and policy levels.
  • Traditional evaluation models may not fully capture the political dynamics inherent in health promotion.

Purpose of the Study:

  • To present an evaluation-as-politics paradigm for health promotion.
  • To outline key considerations for evaluating multifaceted health promotion programs.
  • To emphasize the evaluator's role as an active participant in the health promotion process.

Main Methods:

  • Adopting an "evaluation-as-politics" framework.
  • Considering the interests of all major stakeholders.

Related Experiment Videos

  • Utilizing a series of related studies with multiple methods and perspectives.

    • Main Results:

    • The evaluation-as-politics paradigm highlights the importance of stakeholder engagement and diverse methodologies.
    • Simple, practical research is needed to answer relevant questions effectively.
    • Evaluators are active participants, not neutral observers, in the political landscape of health promotion.

    Conclusions:

    • The evaluation-as-politics model offers a robust framework for assessing health promotion.
    • Evaluators can proactively identify and address challenges in program conception and implementation.
    • The evaluator's role extends to advocating for effective health promotion action and policy.