Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Future challenges in communication for promoting ORT--an overview.

M Dobe1

  • 1Department of Health Education, All India Institute of Hygiene and Public Health, Kolkata 700073.

Journal of the Indian Medical Association
|October 29, 2003
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Influence of parental occupation on access to specialised treatment for paediatric chronic pain: a retrospective study.

Schmerz (Berlin, Germany)·2013
Same author

[Please don't hurt me!: a plea against invasive procedures in children and adolescents with complex regional pain syndrome (CRPS)].

Schmerz (Berlin, Germany)·2012
Same author

[Pain therapy with children and adolescents severely disabled due to chronic pain: long-term outcome after inpatient pain therapy].

Schmerz (Berlin, Germany)·2011
Same author

[The Obeldicks concept. An example for a successful outpatient lifestyle intervention for overweight or obese children and adolescents].

Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz·2011
Same author

Hand washing practices in urban and rural communities in and around Kolkata, West Bengal.

Indian journal of public health·2010
Same author

[Pain-related disability in adolescents suffering from chronic pain. Preliminary examination of the Pediatric Pain Disability Index (P-PDI)].

Schmerz (Berlin, Germany)·2008

Oral rehydration therapy (ORT) effectively prevents dehydration deaths from diarrhea. While promotion strategies improved outcomes, future efforts require refined communication for greater impact.

Area of Science:

  • Public Health
  • Pediatrics
  • Tropical Medicine

Background:

  • Diarrheal diseases remain a major cause of mortality and morbidity, particularly in children.
  • Dehydration is a primary life-threatening complication of diarrhea.
  • Oral rehydration therapy (ORT) is a critical, cost-effective intervention.

Purpose of the Study:

  • To evaluate the effectiveness of ORT promotion strategies.
  • To identify lessons learned from past ORT promotion efforts.
  • To recommend improvements for future ORT communication strategies.

Main Methods:

  • Review of ORT promotion strategies including program communication, social mobilization, social marketing, and advocacy.
  • Analysis of the impact of these strategies on ORT adoption and health outcomes.

Related Experiment Videos

  • Qualitative assessment of challenges and successes in implementation.

    • Main Results:

    • Promotion strategies have led to significant improvements in ORT utilization and reduced dehydration-related mortality.
    • Key factors for success include multi-channel communication and community engagement.
    • Challenges remain in sustained implementation and reaching remote populations.

    Conclusions:

    • ORT promotion strategies have been largely successful but require adaptation.
    • Future efforts must focus on refining communication approaches for enhanced effectiveness.
    • Continuous evaluation and adaptation of strategies are crucial for maximizing ORT's impact on public health.