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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

A means to an end: slim hopes and cigarette advertising

Thomas C Boyd1, Carol J Boyd, Timothy B Greenlee

  • 1Department of Marketing, Campus Box 6848, California State University, Fullerton, CA 92834-6848, USA.

Health Promotion Practice
|November 13, 2003
PubMed

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