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Related Experiment Videos

Web versus press with a high circulation: an Italian case study.

M Cristina Mazzoleni1, Annalisa Marello, Ines Giorgi

  • 1Medical Informatics Unit, Fondazione S. Maugeri IRCCS, Pavia, Italy. cmazzoleni@fsm.it

Studies in Health Technology and Informatics
|December 11, 2003
PubMed
Summary

Italian adults can access health information online, but website transparency needs improvement. Both online and print media offer generally correct health information, though press caution is overestimated.

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Area of Science:

  • Health Communication
  • Medical Informatics
  • Public Health

Background:

  • Public concern exists regarding the quality of online health information.
  • Mass media, including the internet and print press, provide health content to consumers.

Purpose of the Study:

  • To evaluate the quality of health information on the internet compared to high-circulation Italian press.
  • To assess completeness, correctness, and transparency of health information on overweight and obesity.

Main Methods:

  • Collected and analyzed 45 websites and 35 articles (excluding promotional content).
  • Used national guidelines as a benchmark for correctness.
  • Evaluated website transparency using 9 parameters.

Main Results:

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  • Websites were more comprehensive than press articles.
  • Both sources provided generally correct health information.
  • Website transparency was poor, irrespective of content quality.

Conclusions:

  • Overconfidence in the transparency and caution of health articles in the press.
  • Web publishers need education on best practices; high-circulation press must also improve quality.
  • A standardized quality definition for medical information across media platforms is needed.